Our study examines how these videos portray gambling and how they align with the norms of YouTube’s platform economy. In this article, we present the results of our qualitative study of 21 slot machine videos. However, there is a form of slot machine consumption that seems to have largely escaped the notice of regulators and scholars: the streaming of slot machine play on YouTube and other platforms. Slot machines are recognized as a particularly risky form of gambling. Gambling-related media, Slot machines, YouTube, User generated content, Interpassivity, gamblification Abstract
Concordia University, Department of Sociology and Anthropology, Montreal
